Social media watch: CLB craze
By Erik Jaschinksi
Canadian rapper/singer Drake released his highly anticipated studio album, Certified Lover Boy, with an album cover that social media couldn’t help but parody on Twitter. With covers varying from Among Us to Guy Fieri, it seemed that everyone across the internet was getting in on the fun. Some companies and corporations’ marketing teams saw this as an opportunity to try to reel in some new customers from the fanbase of the biggest artist in the world, and made their own iterations of the album. Some companies like Dunkin even used their parody to promote themselves, showcasing their pumpkin spice products returning for fall. People have differing views on the album itself, but everyone can agree that its cover is a marketing playground.